The story behind
Cutting Edge
When I first started playing cricket, there wasn’t much choice when it came to equipment. Bats were generally thin, and protective equipment was heavy, uncomfortable and often didn’t offer the protection players needed.
Then I picked up a bat with a big, full profile. I remember looking down at it halfway through an innings and thinking, I’m never going to miss the ball.
That feeling has always stayed with me. It’s amazing what the right equipment can do for a player’s confidence.
Over more than 15 years in coaching, from grassroots cricket and my experience in Head of Cricket roles through to county cricket, I’ve seen the same mistakes repeated time and time again.
Young players using bats that are too heavy, handles that are too thick to grip properly, and parents buying a size up so their child can “grow into it”. I’ve also seen players paying premium prices for a big brand name rather than the quality of the willow itself.
I knew there was a better way.
Twelve years ago, when my son was born, I started thinking about the equipment I wanted him to grow up playing with. I wanted quality I could trust, equipment designed around the player rather than the brand, and products that offered genuine value for money.
That was the beginning of Cutting Edge.
Today, that same philosophy drives everything we do. Every bat is handcrafted here in the UK using genuine premium English willow, built around the player’s height, preferred weight, handle and style of play.
I believe every player deserves equipment that suits them, regardless of their age, ability or level of cricket. Whether it’s a youngster picking up their first bat or a player representing their county, the attention to detail and commitment to quality remain exactly the same.
I will never compromise on quality simply to reduce costs, and I will never sell a bat just because it carries a recognised name.
For me, Cutting Edge has never been about selling as many bats as possible. It’s about making the right bat for the right player.
I don’t want customers for one season. I want customers for life.
Cutting Edge. Built around the player.
Driven by quality.
From cleft
to crease
What we stand for
Genuine English willow
Every grade, from Grade 4 to Premium, is real English willow.
Made to measure
Built to your height, weight and style, not pulled off a shelf.
Customers for life
Beginners and county pros get the same care, and every order is checked with you before it’s made.
What the
pros say
Having used & worked with Cutting Edge I am only too happy to endorse the company.
Their equipment both playing & coaching is reliable & of the highest quality.
Sam SeechramNottinghamshire CCCI’ve been using Cutting Edge since I was 10 years old and have always loved using their bats and kit. The quality has always been brilliant, and it’s been great to have the opportunity over the last couple of years to visit the workshop and see first-hand how everything is made. It’s given me a real appreciation for the time and effort that goes into producing, manufacturing and creating their products.
The quality of their softs has always been excellent, and I’ve never had any issues while using them for playing and training throughout the winter and the season proper. Just as importantly, the service and communication have always been incredible. Nothing is ever too much trouble, and they’re always happy to help with anything you need. Having been with them for so many years, it’s been great to be part of the brand, and I couldn’t recommend them highly enough.
Ethan BamberWarwickshire CCCI feel incredibly fortunate to be supported by Sanjay and Cutting Edge; the product is really excellent. Furthermore, it is very cool to be able to use a brand with which I have a long standing personal relationship through Sanj. It is this which I am most grateful for.
That relationship is reflected in the service; everything is looked after, nothing is too much trouble, and I feel valued and cared for… that can be a rare thing in sport. Thank you Cutting Edge.
Dillon PenningtonNottinghamshire CCCI was lucky enough that Cutting Edge gave me the opportunity to be sponsored in 2020, and the kit has been absolutely fantastic ever since. Sanj has been amazing throughout, always going above and beyond to provide me with everything I need and ensuring I have high-quality kit for the English summers.
For me, Cutting Edge’s standout quality is their bespoke bat-making service. Over the years, I’ve had some fantastic bats made exactly to my requirements and tailored to the specifications I love. I would highly recommend joining the Cutting Edge family; it will not disappoint.
Jamie FeldmanMiddlesex CCCI joined Cutting Edge after my first professional game and am lucky enough to say I have been with them ever since. Whilst their gear is exceptional, what has stood out to me is the attention to detail with everything they do. Specifications around bats have always been spot on and Sanjay has been relentlessly reliable and attentive. I couldn’t recommend it highly enough!